Gibralter (PRWEB) August 28, 2009

32Red Plc has announced that it has concluded a deal with SmartFOCUS. The agreement will see the introduction of specialist client communication computer software to 32Red’s gaming items to enhance the overall player encounter via personalised correspondence and bonuses.

This news is on the back of a number of considerable developments for 32Red of late, including the addition of PayPal banking across its gaming properties and the sponsorship of the English Championship football club Swansea City.

32Red CEO, Ed Ware, stated: “It really is thrilling occasions at 32Red. Regardless of the economic climate we’re forging ahead by investing in value marketing like the Swansea sponsorship and television marketing, as nicely as additional improving the day-to-day operation of the award-winning 32Red. The introduction of SmartFOCUS’ software program to our player communications will mean that we will be able to have an even a lot more meaningful dialogue with our players. We anticipate massive items and appear forward to seeing what SmartFOCUS can do this year and beyond.”

Head of marketing for 32Red, Mark Quayle, explained that SmartFOCUS will be introduced across all of 32Red’s gaming products, which includes the on the internet casino (http://www.32red.com ), poker, bingo, and on the web rummy (http://www.32redrummy.com ), adding that on introduction it will grow to be an integral element of the company’s overriding marketing method. Quayle additional commented: “We’re confident SmartFOCUS will permit us to reach a lot more 32Red players and send targeted bonuses and competitions that will make their time at our casino even much more entertaining and increasingly rewarding.”

Chris Underhill, CEO of smartFOCUS, stated: “The smartFOCUS software is helping 32Red to launch and measure campaigns quickly and effortlessly. Client satisfaction really should be a priority for all organizations. 32Red’s enhanced marketing and advertising and new loyalty scheme demonstrates that the organization understands this perfectly, and makes it a pretty secure bet that the business will continue to appreciate achievement.”

About 32Red Plc:

32Red is the six times winner of the Ideal Casino (http://www.32red.com ) title awarded by watchdog and player advocate, Casinomeister. 32Red is renowned for providing business-top levels of assistance to players and for its 350 casino games, which includes much more than 250 online slots (http://www.32red.com/games/online-slots.html ), online roulette and other people. A lot more than 80% of 32Red’s players are from the UK and 32Red is licensed and regulated by the Government of Gibraltar. The Firm operates 32Red Casino, 32Red Poker, 32Red Mobile, 32Red Affiliates and DashCasino.com. 32Red Casino is committed to responsible gambling and ensures the company adheres completely to UK law. 32Red Plc listed on the London Stock Exchange (TTR) in September 2005.

About smartFOCUS:

smartFOCUS (LSE: STF) is a leading international provider of multi-channel advertising and marketing software program and services. smartFOCUS Intelligent Marketing solutions integrate information to deliver the most powerful analysis and consumer insight, enabling communication across the whole marketing and advertising operation.

PR get in touch with:

Aaron O’Sullivan

Public Relations Department

32Red Plc

Suites 9-11

Eurotowers two

Gibraltar

+350 200 49357

http://www.32red.com

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