Penn National Gaming Racing to be Featured on TVG

Charles Town, WV and Grantville, PA (PRWEB) March three, 2011
Penn National Gaming, Inc. the largest operator of pari-mutuel facilities in the country (with 12 owned or joint venture arrangements) which hosts an sector high 1,300 live horse racing events annually, announced these days a strategic marketing alliance with TVG, Americas Horseracing Network. Under the terms of the agreement, racing from Hollywood Casino at Penn National Race Course in Pennsylvania and Hollywood Casino at Charles Town Races in West Virginia will be featured coverage on a new TVG program, Tuesday Nights Under the Lights. The six-week series begins airing March 1.
In addition to featuring live Penn National racing content material on its telecasts, TVG has also agreed to sponsor two of Penn Nationals most prominent events the Sugar Maple presented by TVG, a $ 250,000, seven-furlong race for older fillies and mares scheduled for April 16 at Charles Town, and the $ 200,000, 5-furlong Pennsylvania Governors Cup presented by TVG, a turf sprint at Penn National, slated for July 30. TVG will also present live coverage of Charles Towns signature event, the $ 1 million, Grade III Charles Town Classic on April 16.
We are please to expand our presence on TVG this year via these further marketing and sponsorship opportunities, stated Chris McErlean, vice president of racing for Penn National Gaming, Inc. We think the visibility and sponsorship derived from the TVG alliance will lead to extra viewership and more horse racing fans following, and wagering, on our racing item.
Our relationship with Penn National extends beyond that of broadcasting and content partner, stated Don Scott, TVGs vice president of marketing and advertising. Penn National is a main force in the racing sector, and we are excited to be developing strategic advertising initiatives with them.
In terms of direct benefit to TVG buyers, the Penn National TVG alliance will feature a prize funds betting challenge, TVG bonus rewards points, totally free past performance data and race selections by TVGs on-air analysts for the Tuesday Nights Under the Lights as well as other earmarked races.
As part of the agreement TVG will also carry Penn Gamings other racing properties – Bangor Raceway, Raceway Park and Zia Park on its on the internet horse betting platform, including video streaming of live races.
About Penn National Gaming
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities with a focus on slot machine entertainment. The Firm presently operates twenty-three facilities in sixteen jurisdictions, including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Maine, Maryland, Mississippi, Missouri, New Jersey, New Mexico, Ohio, Pennsylvania, West Virginia, and Ontario. In aggregate, Penn National’s operated facilities feature over 27,000 gaming machines, more than 500 table games, more than two,000 hotel rooms and over 1 million square feet of gaming floor space.
Penn National Gaming lately opened Marylands 1st casino and added table games to its facilities in West Virginia and Pennsylvania. Through a joint venture, Penn National is developing a full casino at Kansas Speedway in Kansas City, which is anticipated to open in the first half of 2012, and is also creating casinos in Toledo and Columbus, Ohio, with openings targeted for 2012. In September 2010, the Company agreed to establish a joint venture (topic to final approval by the Texas Racing Commission and the satisfaction of particular other closing circumstances) to own and operate pari-mutuel operations in Texas, including the Sam Houston Race Park in Houston, the Valley Race Park in Harlingen, and a planned racetrack in Laredo. In October 2010, Penn National purchased all of the outstanding debt of The M Resort LLC. The M Resort Spa Casino is situated on more than 90 acres on the southeast corner of Las Vegas Boulevard.
About TVG
TVG, the official Tv and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA) and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community, is amongst the most widely distributed horseracing networks in the globe. TVG is the second largest legal on the internet horse betting company in the US, accepting more than $ 500 million in wagers in 2009. The organization has demonstrated its commitment to the racing business, its owners, tracks and fans via sponsorship of numerous preeminent races including the TVG Breeders Cup Mile and the Betfair/TVG Triple Tiara. TVG viewers in particular locations can wager interactively on races through telephone, the Internet, TVG Mobile or Interactive Tv by establishing a wagering account on-line at http://www.tvg.com or by telephone at 1-888-PLAY-TVG.
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